#3 Fortune Cookies and The Future of Marketing

Recently, my family and I went to Lake Tahoe to ski. One day, my dad got Chinese takeout which included some fortune cookies. After reading our fortunes, we turned the paper around only to find a Waymo ad!

We were shocked to see this. We were least expecting an ad on a fortune cookie out of all the possible places. However, the ad is a brilliant strategy. The surprise factor in seeing an ad on a fortune cookie creates a memorable experience we will not forget.

This ad represents a broader shift in today’s economy. As ads on the internet become more and more commonplace, companies are looking for alternatives. I can only imagine how Amazon will start printing ads on their boxes and ChatGPT will start advertising in its responses.